Makeup Trends: 1930’s

The great depression left the era feeling a little destitute however this didn’t stop woman learning the trends from the screen sirens of the 30’s. Makeup trends of the 1930’s represented a face that was perfectly symmetrical, and generally quite pale as the makeup eras beforehand. The focus was on bone structure and skin that was powdered with a light blush high on the cheekbones to appear rosey which was perfectly blended into the light foundation. With the focus being on bone structure, the contouring under the cheekbones was also flawlessly done.

Thin and high eyebrows made more of an appearance than that of the 1920’s. Eye makeup still had the heavy lidded, dark socketed look of the 1920’s, but they often used shimmery shades on the lid.  Lips were the shape of a rose bud, with a very prominent cupids bow and were very saturated in colour either rose, raspberry, bright red or orange. Makeup was a lot less severe than today’s makeup.

Here are a few 1930 trends which we should all be greatful for

  • Almay Cosmetics began in the 1930’s when Alfred Woitz wanted to solve his wife’s makeup allergy.
  • Almay Cosmetics were the first cosmetic brand to make products which were 100% fragrance free.
  • Nylon hair brushes were invented, so we had the choice of whether we wanted to harm our fluffy friends or not!

The makeup artist’s craft began to be increasingly recognised in the 1930s. It’s important to note that makeup artists were not highly considered from the outset, because most of them were out-of-work actors who took make up as a second option. This becomes easier to understand if we bear in mind that actors (be they theatre, or early-movie actors) had to be able to make themselves up.

So, were you born into the wrong era or are you happy being a a child of technology? I’m pretty happy to be a child of technology, I just find all of this fascinating!




Filed under Beauty, Blush, Contour, Eyes, Foundation, Highlight, Lips, Makeup, Trends, Tributes

2 responses to “Makeup Trends: 1930’s

  1. Maeve

    Great, thank you!
    Helped me a lot with my drama scrapbook 1930’s make-up research project in school, will definitely help pull of our play, thanks!

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