“Nowadays, sex and nudity are either so vulgar or so prude”
Of course you know who she is.
Over the past decade, she has racked up countless covers, ad campaigns and catwalk exclusives. Model.com recently ranked her number 18 in the top-earning high fashion models in the industry. Born in Poland, raised in Greece, Canada and South Africa, she is fluent in several languages. so, in true, Anja style, she is motivated to launch her her new Erotica-tinged magazine.
Anja Rubik, is the 29 year old model turned founder and editor of 25 magazine, which will debut this month.
In the first issue, which focuses on erotica from a woman’s point of view, was shot completely by female photographers, and includes work by luminaries like Emma Summerton, Annie Leibovitz, Paola Judacki, Camilla Akrans, Ellen Von Unwerth, and Corinne Day. It also features profiles of high powered women in the fashion industry like Liya Kebede, Inez Van Lamsweerde, Elettra Wiedemann, and Roxanne Lowit. Most of the contributors and subjects are people Anja has befriended during her long and successful modeling career, one which any apsiring model can only dream of, which began when she started attending a British high school in Paris.
She started getting involved in editorial work about a year and half ago, by accident. She started helping a friend who owned 25 magazine, which was then based in Austria. Her friend asked her to help with fashion projects and she organized a few shoots and as such she ended up being involved with changing the layout and choosing writers for the then 25 magazine. Her friend then duly wanted to get rid of the magazine and as such she took over the name, essentially making a whole new magazine with the same name as the old one. The 25 magazine will now be based from New York, instead of Austria.
“It was bothering me how the world is nowadays – how we approach nudity and sexuality and beauty. I thought it was really, really wrong, and I wanted to create something that goes back to the erotica of the seventies. I was searching for inspiration, and I looked at this magazine Viva, from the late sixties and early seventies, that inspired me. It was a Penthouse publication for women. I thought it was so beautiful and innocent, and very sensual and erotic, but all in very good taste. What happened to it all? Nowadays, sex and nudity is either so vulgar or so prude. So I wanted to create something inspiring, and beautiful, and sensual, to get people to think in a different way.”
When she was asked about Terry Richardson, world renown fashion photographer (who I recently shot Lindsay Lohan’s trigger happy set here) who has had a scandal going around him whereby he has been accused of using his power in the industry to inappraopriately take advantage of young girls. Anja said she has worked with Terry a few times and she liked him a lot, but she has never had a situation with him where she feels uncomfrtable. There were loads of rumours going around that she didn’t want to work with him on the Pirelli calender which she said was true because she knows his pictures and she was well aware she may not feel 100% comfortable in certain situations.
“I started modeling quite young. I would really recommend to every girl not to start modeling until they turn 17, to be honest. Before that, I think you’re not mature enough. You see girls that are modeling who are 14 or 15, and I think that’s way, way too young. The best models in the industry are the ones who feel comfortable on the set. If she doesn’t feel comfortable, the images won’t be beautiful. There’s this idea that you have to do something or your career won’t go forward, but a girl should research the job beforehand and if she feels uncomfortable with it, she should just say no. If she feels uncomfortable, the photographer won’t be happy with her, and the client won’t be happy with her, and she will do more harm to her career than if she had just said no to begin with.”
Are you intruiged by her new magazine? I think it sounds fascinating. Will have to wait and see what else she has to offer to world of fashion.