PRADA has gone MOBILE

Hiya Poutlings

A large trend with fashion brands is moving towards mobile commerce. While some brands don’t even have an online capability to shop, Prada just created their first app for the iPad.

Have you ever needed a little Prada on the go? Well, now you’re in luck.

Featuring an interactive palazzo, the app allows customers to virtually browse capsule collections and special products. Designed by Hollywood visual effects specialist James Lima, the app will update according to the season. For instance, later this month they will unveil the Bloom jewellery line featuring flowers in plexi glass frames.

While sales via mobile devices continue to rise, even some large retailers like H&M continue to delay their move into e-commerce.

*missfitz

7 Comments

Filed under Advertising, Beauty, Clothing, Fashion, Media, News, Trends

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