#ImDreamingOf … Illamasqua… or NOT.


British beauty brand Illamasqua, which I love by the way, but not right now, offers this week’s racist blunder :  the above advert, featuring the holiday themed hashtag #ImDreamingOf, the slogan I’M NOT DREAMING OF A WHITE CHRISTMAS, and the slogan’s implication… a person in blackface. Presumably, this was not looked over by anyone before landing on Facebook.

The image sparked an immediate outcray in the comment thread and the post has been subsequently removed. If you visit their Facebook page now, you’ll see neither the image nor an apology.

Since this is a post on blackface, I’d like to preemtively welcome the 2-5% of new commenters who happen to appear out of the woodwork everytime we post something racist and insist that the offending this is, in fact, not racist, and we (Pout Perfection, feminists, women, South African’s, housewives, everywhere) do not condone this advert.

When will everyone everywhere finally catch on to the fact that blackface is never, under any circumstances, a good idea.



1 Comment

Filed under Advertising, Beauty, Makeup, Media, Mistake, Models, Twitter

One response to “#ImDreamingOf … Illamasqua… or NOT.

  1. I’m sorry I don’t un derstand how it is racist? x

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