For its February issue, US Vogue employed Annie Leibovitz to shoot an editorial drawing attention to the relief efforts of the first response emergency services during and in the aftermath of the superstorm Sandy in November 2012.
There is an understandable air of “WTF” around these images that seem tot want to do good, but are clearly rewarding Anna Wintour’s high-fashion advertisers. In promoting goodwill and bravery and dedication of these men and women who have worked tirelessly to get New York back on its feet, is Vogue just lining the pockets of Oscar De La Renta et al?
Though Vogue supported “Fashion for Sandy Relief Auction” and is said to have raised $1.7 million (roughly R13,600,000) and global awareness for the cause, this spread can’t help but leave you with a bad taste in your mouth. Couldn’t we have just seen pictures of the actual stars – and omitted Karlie Kloss and co. from the proceedings? A non-fashion shoot would have made a bigger statement and celebrated the efforts appropriately – Vogue donating pages to the cause.
I have a strong stance that fashion editorials pegged on natural disasters or any disaster fro that matter are in bad taste and whilst I applaud the the $1.7 million that Vogue’s auction has raised, I believe the Annie Liebowitz images would have been stronger without the fluffy watering down element that sticking models into the pictures brings.
However, does the spread with the $1.7million raised from the charity auction justify it? It may, just. Oscar de La Renta was a participant in the auction and while so many people have lost everything, is the awareness better than nothing?
Bad taste or a heartfelt artistic homage?