Fashion loves anything that straddles the very fine line between what is provocative and what is tasteless, and of course that happens to include the romanticising the blackened underbelly of society.
If you do not believe me, please consider the “heroin chic” phenomenon of the mid-nineties or consider the unsettling existence of a wikiHow article called “How to be Heroin Chic”. So, I guess that fashion had no other option than to think “What’s gritty and ‘underground’ that we can glamourize with models and fancy clothes? Hmmm…. prostitution would be puuuuuurfect!”
Louis Vuitton’s latest short film, in collaboration with Katie Grand of Love magazine features some of the most recent TOP catwalkers Cara Delevingne, Edie Campbell, Saskia de Braw, Isabeli Fontana, Lily McMenamy, Georgia Jagger and Magdelena Frackowiak as Parisian reines de la nuit drifting about the city streets in the brand’s romantic lingerie inspired Fall ’13 collection. Their path eventually elads to the actual show, where they take the runway in the same clothing.
I don’t know what they are trying to say with this vague storyline – clearly they are trying to say something – but the video is pretty, and the music is nice, and hey, prostitutes!
It’s not too explicit, but there are a few boobs, a few arses, so be wary should you work at a church, or something.