H&M’s Consciousness Exclusive Collection

Hi Poutlings

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I think its utterly fabulous that H&M is building upon its Conciousness Collection – ethically sourced and sustainable clothing – with its new Consciousness Exclusive. You might hav seen Helen Hunt wear one the collection’s dresses at this years Oscars. But here’s the thing – regular H&M is the epitome of fast fashion. It’s the business model they rely on. So while I applaud them for offering up some sustainably produced garments, I wish they’d incorporate those practices into their regular line, instead of creating this environmentally friendly collection once a year.

Chloë Moretz and Sophia Bush wearing pieces from the collection

Chloë Moretz and Sophia Bush wearing pieces from the collection

In the meantime, the clothes are pretty, but whether they can start implementing these practices into their main line remains to be seen, then I will be really impressed… and probably post their entire look book for you to see, but right now, I’m TIRED, so I can’t be bothered. Click here if you want to see more….

x missfitz

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