I think its utterly fabulous that H&M is building upon its Conciousness Collection – ethically sourced and sustainable clothing – with its new Consciousness Exclusive. You might hav seen Helen Hunt wear one the collection’s dresses at this years Oscars. But here’s the thing – regular H&M is the epitome of fast fashion. It’s the business model they rely on. So while I applaud them for offering up some sustainably produced garments, I wish they’d incorporate those practices into their regular line, instead of creating this environmentally friendly collection once a year.
In the meantime, the clothes are pretty, but whether they can start implementing these practices into their main line remains to be seen, then I will be really impressed… and probably post their entire look book for you to see, but right now, I’m TIRED, so I can’t be bothered. Click here if you want to see more….