Roxy Swimwear Promo Blasted as ‘Sexplotation’

Dearest Poutlings,

Roxy swimwear recently had a promotional trailer for the Roxy Pro Biarritz 2013, which every year for the last 8 years Roxy has brought together the world’s best women surfers to Biarritz for an original blend of elite surfing and current music. The teaser trailer leading up to announcing who will be joining the Roxy team entitled #WhoAmIJustGuess has caused quite a huge stir in the media, but for what reason – who knows!!

Watch the teaser trailer here:

OR if you cannot watch, it starts off with a  woman rolling of bed in her underwear, proceeding to put on an oversize white button down blouse which she then drops to the floor to get in the shower… it follows her grab her board and drive to the beach where so puts on a pink Roxy rash guard, and then ends with her paddling out in the ocean. You never see her face but you become quite acquainted with her bum, which she is fortunately blessed to have a good looking one.

screenshots from the promo teaser, ROXY via YouTUBE screenshots from the promo teaser, ROXY via YouTUBE

The Guardian’s Tia Calvo labelled it a “voyeuristic semi soft-core porn clip,” saying it was offensive because it “is representing a professional sport which has been fighting a long and on going battle for gender equality.”

screenshots from the promo teaser, ROXY via YouTUBE screenshots from the promo teaser, ROXY via YouTUBE

Firstly, GET A GOD DAMN LIFE. There is NO gender inequality, in fact if a same teaser trailer was released for Quicksilver, for example, with only a male surfer, and focussed on his arse and abs, rather than a mystery woman’s butt and bare back, I can guarantee you it would not be as visually appealing nor “sexist” and secondly, sex sells as do attractive bodies. This woman is a talented, in more than one aspect, and that is what a professional surfers figure looks like.

I back up Roxy 110% in this instance, and this is what they addressed the public backlash on their Facebook page saying:

“Woman are complex and multi-dimensional. To ignore this fact is to ignore who we truly are. We believe all athletes are naturally beautiful, in and out of the water. You certainly don’t have to be sexy to be an athlete, & we also believe it’s not wrong to be an athlete and to be sexy, if you choose to be.”

The mystery woman was later announced to be Stephanie Gilmore, and so sue her, she’s hot. I’m pretty sure she was stoked to be featured on such a worldwide coverage – OTHERWISE she wouldn’t of let it happen!

People need to calm the hell down and get on with life, and if you have a problem with this – how do you embrace the media daily? There is FAR worse things going on that constitute ‘sexplotation’.

Here is the official unveiling of Stephanie Gilmore…

x missfitz

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2 Comments

Filed under Advertising, Designers, Media, News

2 responses to “Roxy Swimwear Promo Blasted as ‘Sexplotation’

  1. You know, I don’t get it, Roxy sells clothes and um well like you say, the model is hot. Guess they should try to make the clothes look less good huh. -_-

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