The world has used half dressed women to market totally unrelated products, to your normal half dressed women for ages generally to young men who are more interested in the girl in the picture than the product they are standing with and well, it works because sex sells, and this coffin firm is no different.
Yes, you read correctly. Coffin firm, Lindner, makes over 11,000 caskets a month and are the largest producer of coffins in Poland has released a 2014 calender featuring half dressed women showing their ASSets and posing alongside caskets.
Last year, the Catholic church in Poland condemned Lindner’s calender saying human death should be respected and not mixed with sex but that hasn’t deterred Lindner from producing their 2014 calender which is the fifth installment in their provocative adverts. The church was so bold to say that the calenders were ‘inappropriate’ but Zbigniew Lindner, the firms owner, defends them.
“My son had the idea of creating the company’s calender so that we could show something half-serious, colourful, beautiful; the beauty of Polish girls and the beauty of our coffins, so much work goes into our coffins that are only seen for a few moments at the funeral. We wanted to show that a coffin shouldn’t be a sacred object – it’s furniture, it’s the last bed you’ll ever sleep in. It isn’t a religious symbol. Its a product. Why are people so afraid of coffins and not of business suits, cosmetics or jewellery?”
Here are some of their previous Miss Months for the past 4 years…
I’m all for everyone taking a half a stab at something serious but I think they could of approached this a completely different way. Firstly, the firm owner must possibly reassess his SON’s decision in order to market the coffins, if your son is a teenager and never had a girlfriend, we cannot hold his ideas against him but surely as a father, he should guide him to something slightly more appropriate. I understand that a coffin is not a religious symbol, but the Catholic church brings a good argument saying that sex and death should not be mixed. That is not the type of message you want to send to anyone, never mind children or a grieving relative. The only positive to this wacky calendar is that the coffin-making firm donates 100 percent sales revenue from their racy calenders to charity and give away a free coffin shaped pendant with each purchase.
It’s bizarre, it’s weird. I suppose they are taking the stance that any PR is good PR but I don’t know, its strange.
I don’t know what to think about this. I need a cup of tea.