Davines. . . Hair refresher

Morning Poutlings,

I trust you are all well and having a fabulous Tuesday morning.

I have a few emails / products / services etc that needs blogging so I’ll be keeping you busy for a while or a few days 😛

One of the Products I’m very much excited to share with you today is a new one by Davines.

But first here is some Info in this brand and what they are about 🙂

Davines Story:

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.


Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit.

Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We love things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.

Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. Quality is also intended by all of us, by our partners and consumers as quality of life.

At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.

More than two decades later, the Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico City, our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.

Our aim is to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients.

Davines Sustainable Beauty day – The Concept:


In 2010 the commitment of the Davines was further enhanced by a project developed to generate virtuous synergies between business and the environment, with concrete positive effects for the planet and salons: the Sustainable Beauty Day.

On their usual weekly closing day, the participating salons stay open to offer their clients haircuts and/or blow dry, and all proceeds, based on free donations, are given to socio-environmental projects as the creation and protection of forest areas, environmental upgrading, strengthen of communities through agriculture.

The first Sustainable Beauty Day was held in Italy, US and France followed shortly while new editions of the project are ready to start as concrete demonstrations of the Sustainable Beauty virtuous cycle…

I absolutely love the way this company has been put together focusing on the environment, I’m a little sad for only reading / learning about them now as I would have loved to look them up while I was in Italy over December, But that’s okay just another reason to go back again sometime soon 😉

Now what this post is really about is a new / Improved product brought back or released by Devines which is:


“The Davines response to the needs of practicality and perfection “in a moment”, with a gentle and versatile dry shampoo multifunction”

“In an increasingly hectic lifestyle, the beauty needs collide with the incessant increase in commitments and reducing the time to devote to their look”

 “Far from being a resource out of fashion, the dry shampoo again proves the most effective solution to get in the blink of an eye look fresher and cared for , in any situation. The rebirth of this classic beauty is attested by international market research, which showed an increase in the use by the consumers who use it more often in the contexts of holiday, party, work days and hectic business trips. A boom in which they are not strangers, word-of-mouth on the web, and the presence backstage at fashion shows”

 “The dry shampoo comes back as a product to be trendy, versatile, and provide safe results, perfect for the rhythms and needs of a busy life. For these needs, our laboratories developed the Davines Hair Refresher, a dry shampoo spray with new concepts based on natural ingredients, using transverse and pleasant sensory characteristics. Davines Hair Refresher can in fact be used as a shampoo emergency, such as a mild detergent for special cases (e.g. . those with thin hair and oily skin who cannot use shampoo daily as it adds mechanical stress), but also as an instant volumizing styling product. Its gentle formula made from rice starch, lemongrass oil and extracts of Lemon and Yuzu, makes hair lighter-bodied and pleasantly scented, while absorbing impurities with the help of the odour molecule. The renewal is immediate and regenerates hair in just a few minutes, without the need to use water and without leaving any residue”

hair refresher

R260 (150ml)

An ideal product for travel, the unexpected invitation or the simple desire to feel in order in an instant, giving you all the delicacy and simplicity that allow you to feel in harmony.

Its specific formulation is conceived to refresh and clean all hair types without using water. It does not weigh the hair down while creating a full-bodied volume. Hair is scented and soft like just-washed, thanks to the starch that absorbs the excess of sebum.


Shake then spray onto dry hair at a distance of about 20cm, paying attention to make short bursts. Leave on for about 1 minute and brush. In order to have more volume, blow-dry with cold air.


Phenyl Trimethicone – makes the hair shine

Rice starch – absorbs the excess sebum

I’m really looking forward to getting my hands on this, Sadly I am one of those people that tends o need dry shampoo more then what’s needed, It’s my own fault for always having my hands in my hair lol

Davines are available countrywide.

To locate your nearest stockist please contact Davines SA at:

+27 11 791 3385 or www.davines.com

Official Facebook page: https://www.facebook.com/davinesofficial

Happy Pouting!



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Filed under Advertising, Beauty, Daily Banter, Girly Stuff, Hair, Media, News, Products

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