A couple of weeks back, I was privileged to join my lovely friend Heather from FemmeLifestyle to go to a different type of launch that involved skin care, hair care and the general well-being of our hairy four legged friends at the 12 Apostles Hotel & Spa. The launch was for Hill’s Pet Nutrition newest brand, Hill’s Ideal Balance.
The talk was led by nutritionist Dr Kathy Gross who had flew all the way from the USA for the exciting new brand to launch under the Hill’s name for the first time in about 45 years. Dr Gross explained the reasoning behind creating a pet-food which was all natural based on the expectations of a natural shopper and she really highlighted that we as humans have so much choice of what we eat and how we receive the right nutrients but our pets only get what we give them which is actually quite a huge responsibility on a pet owner. Getting the right nutrients is not the only challenge we face but getting the correct balance of nutrients is key and this is how the all-natural food, Ideal Balance was born.
“While I believe in natural ingredients, the more I learn, the more I wonder whether just being natural is enough to deliver the best quality nutrition. I know that ingredients are not enough and it’s the balance that’s important for a healthier pet.”
My puppy (or should I say old-lady-dog) Jess has been on Hill’s for as long as I can remember and she is 13 years old. She has never been a fan of dry food on its own, especially when she can have so many better choices available and so we have always had to mix some meat with her dry Hill’s Biscuits. I trust the Hill’s brand for my dog because the vet has always recommended it and she has lived an entirely healthy life and seems to be a happy dog. If my word is not enough, Hill’s was voted by the South African public as most trusted pet food in the Readers Digest Most Trusted Brands Survey of 2013.
The launch featured Bob & Bella, celebrity Hill’s French bulldogs that present on the Espresso Show. They happily modelled for hours with the new food and showed everyone that it got a big doggie thumbs up.
Prior to the launch, we were asked what animals we had and got given (THANK YOU and woof from Jess!) the new range to try out according to the animal (cat or dog) the size of the breed (small, medium or large). The selection chosen for my pooch was the Adult small breed 1.8kg dry food (RSP: R189) with Adult Poached Salmon and Vegetables Canned food (RSP: R20 per can) rounded off with some Turkey and Cranberries Treats (RSP: R49).
Jess has been in Johannesburg – can you say jetsetter? But she is now back with me in Cape Town and has only started to eat her new food this week. Despite my worry that she would lift her nose up at the biscuits, meat and treats because they differ from her norm she has quite frankly woofed every meal down and is still looking for more.
The range is available for cats too and will be available at selected vets countrywide from 1 April 2014 (this brand was launched initially overseas in 2013). If you think this range will be ideal for your fluffy friend, have a chat with your vet and they will give you the best advice.
Disclaimer: the goodies given to me were a gift, this has however not altered my view of the products in anyway. No bribery nor corruption has been used in this post.