The launch for the press of the MUD Showroom in Claremont was small and intimate and involved a brief history of MUD as a brand, and how Brenda Botha, the owner of MUD South Africa has gone about launching MUD as a sustainable business model with an added purpose of rewarding professional makeup artists who make use of the products, unlike some other high profile brands within South African shores. Lindsay Fernandez is the proud owner and distributor of MUD within the Western Cape region and you can see her passion and excitement to be the name behind the MUD for the City of the Pretty Mountains, Cape Town and the whole of the Western Cape.
The MUD Showroom is actually quite large, it reminds me of a concept store, the products are displayed in a user-friendly interface with easily deciphered areas for Eyes, Face, Lips etc. The sales representatives are really fun and extremely knowledgeable about the MUD range, Vanessa covering the Southern Suburbs and Inge covering the Northern Suburbs will really give you the how-to and low-down on any questions relating to makeup and how to achieve your MUD look with the greatest ease. Vanessa did a small demo on Inge and transformed her look to ultra glam in about 10 minutes. When visiting the showroom, you will see its not just a retail space, its a place for education, a place for empowerment and a place to assist in getting your true beauty to shine through.
Before going to the launch I had too much excitement with the fact that MUD have officially launched their flagship store for the Western Cape in Claremont, directly opposite the main entrance to Cavendish Square in Vineyard Road. By now I am quite familiar from the brand and already sport some of their products on my day-to-day makeup routine but the simple fact that they are literally within driving distance excites me to no end because I can pop by whenever I have the chance and secondly, its MUD on my doorstep, goodbye credit card balance, helloooo pretty makeup!
True to form, I had pre-ordered a few goodies for me. Not for my kit. Just for me! I find as a makeup artist once I end up placing stuff in my makeup kit it becomes part of my work and I can not use it on me anymore, I think I have issues 😉 and in due time there will be reviews on these products and will undoubtedly be adding them to makeup kit in the foreseeable future. Anyone that happens to also follow me on Instagram would of seen some of these pictures, but I thought I’d share them here too.
For more information on the Western Cape MUD Showroom please contact MUD Western Cape/ Rapid Culture and be sure to check out their Facebook and Twitter @rapid_culture / @MUDsouthafrica to keep updated with events, new products, existing products and specials!
Related: Cover Me in MUD