To be frank, G-Star Raw was a shop I have always found unapproachable until a few days ago when I got invited to their women’s event at the V&A Waterfront. I arrived rather sheepishly not knowing what to expect but after having a look around the amazing store, I actually thought to myself, this brand is so far from being unapproachable. If you have ever felt like that then I assure you, just walk in and your perception will change! They have something for everyone. Male and female. Every shape, cut and fit you could ever want from denims.
The event was hosted by local style connoisseurs – the createor and editor of Fashion Breed Aqeelah Harron Ally and artist/stylist at The Creative – Anelisa Mangcu. They shared their special relationship with the brand and how finding the perfect fit has affected their lives.
Since the brand launched a year before I was born, in 1989 they have taken denim to many heights, their most noteworthy achievement is that they made ‘luxury denim for the streets‘ by combining quality made denims with an edge, to make the best statement possible. Mixing this with washes and treatments, G Star Raw have created denims which are so much more than just another pair of denims. They are a further expression of you, your character, your lifestyle and your style. Their design is current but classic and a pair of denims will be an investment to your wardrobe, either dressing them up or down, you will feel equally as confident in the perfect fit for your shape.
Head of Women’s design for G-Star, Rebekka Bach explained,
“My team’s focus is to innovate with materials and fits that have a figure-enchancing effect. For example, the right placement of seams will determine whether your legs look skinnier and longer, and the right back pockets have a lifting effect.”
For the first time ever I might be vaguely excited to go shopping for a new pair of denims… as this is a task I have always seen as a chore! But G-Star Raw, be assured – I will be returning to the store in the new year to find MY perfect fit.
Thank you G-Star Raw, Aqeelah and Anelisa for having me at your event – I learnt so much and I am happy to have been formally introduced with G Star Raw denims.