A pair of jeans is not as on par as a pair of G-Stars RAW denims is. G-Star RAW have encapsulated all eras of our denims. The brand has been in existence since 1989 and have remained on point in terms of the fashion front. I would say trend is the wrong word. Possibly lifestyle of the brand has been focussed. Styles from when wide legs were fashionable to the formidable skinnies and since this is an ever changing circle in the realms of fashion they have expressed it through their wide range of styles and fits. For ladies, for gentlemen… for everyone.
With the help of exceptional photographer and film director Ellen von Unwerth they have brought out an incredible campaign. These images really do speak for themselves about a brand that is upbeat, not so serious about themselves but serious about fun, practicality and everyday wear.
Their message portrayed with these images is simple and beautiful.
Jeans connect us all.
A community beyond location, status, gender or age. Beyond style. Beyond fit.
The one garment we truly wear our own way.
I was invited to the Cape Town campaign launch last week but unfortunately I was unable to make it which I am super bummed about. However, G-Star RAW have launched their new collection for SS15 and its in stores from February. Go grab yours to express your style.
Mine most certainly has to be WIDE – what’s yours?