Category Archives: Advertising

#EMPHASISING THE EYES – It’s All About The Eyes

 So the makeup application rule goes as follows:

Either make your eyes or your lips the focus point of your face.  Not both at the same time.  However, Samer Khouzami or Scott Barnes are makeup artists who know how to bring those two features together in the most cohesive and beautifully blended way.

This post is about the eyes.  Now be warned, for most people who don’t use a lot of liner, don’t try this look if you’re not a heavy makeup user, or as your first day time experiment.  I do this look often, but if you’re a minimalist, wait for an evening event, or practice on a weekend.

Right. Let’s start….

  • Start with foundation.
  • I contour the top of my forehead and my chin to ‘shorten’ my face as I have a long face.
  •  Define the cheekbones and I didn’t contour my nose on the side, but rather on the top.  This is where the sun would naturally ‘tan’ your face.  Gives it a less harsh contoured look.
  • Blend out.
  • Blend Blend Blend.
  • Blend out.
  • I applied my Kryolan foundation.  To make a look ‘flawless’, brush your moisturised skin with some makeup powder, and then apply your foundation.  This will make it stick and give it a more velvety look.
  • After you’re done with the foundation, contouring and blending process. Set with the Derma Color Fixing Powder from Kryolan.  
  • Time to highlight the brow bone.  Use a light shimmer or matt light color to do this.
  • Highlight the inner corner of your eyes.
  • With a round edge brush, simply add a warm brown shade in the crease of your eye.  It must not look extremely contrasting, but rather make the color as ‘natural’ as possible.
  • Move the brush from the inner crease corner out past your eye.
  • Carry on with the crease color down under your bottom lash line.  
  • Time to line the eyes,  I love to use the Kryolan paint pot with a tapered eye liner brush.  Make sure its clean, so that it’ll make gliding a lot easier.
  • Slightly pull your eyelid towards your hairline and start with the lining from the inner corner of your eye and with a steady hand, draw the line, going well past your eye.  This takes practice, to make it look right.  The trick is to have a light hand, more so than a steady one.  Let your lashes guide you.
  • At the end, don’t stop, pull the brush up and out.  This will give it that ‘feathered’ look.
  • Top lash line done. 
  • Now line your inner water line
  • And apply liner under the lash line too,  Starting from the inner corner out over connecting to the outer corner.
  • Fill in between your lashes if need be to avoid empty spaces.
  • Start with mascara, first on the top before applying it the conventional way from the inside.  I first do this as it adds volume. I also move the brush around from all angles, ensuring that each lash is coated.
  • Time for brow shaping, I like to brush my eyebrows before I shape them, which is what any makeup artist should do.
  • Using a matt dark brown eye shadow, begin from the outer half of the brow and extend the brow line by using a tapered brush.  I may have black hair, but I use a dark brown, as this doesn’t make the brows look too harsh or tattooed on.
  • Now draw a line underneath the inner brow line.
  • Blend that line upwards and make a neat brow shape. 
  • My next step is the lips, choose a subtle color, you can either use a lipstick, gloss or balm.  As long as it has a slight shine to it.  I believe a slight shine on the lips finishes the makeup look.  You can have a full face of makeup, but if your lips are dry or untouched by some product, it throws the whole face off and comes off across as unfinished.
  • Kryolan lipgloss.
  • Topped with a bit of MAC lipstick.
  • Start with the blush.  
  • You don’t have to make a funny fish face to apply your blush, because that it not how you look naturally.  Throughout most of the day, you may have a slight smile, or serious face.  That’s all you need.  Sometimes if you ‘fish face’, you can distort the look once you relax your facial muscles.
  • Start from the apple of the cheek up towards your ear.
  • Blend
  • Bend
  • Lashes applied   

There you have it.

This whole process probably takes me about half an hour, but I have done it in 20.  BUT! If this is your first time and you’re not used to making long cat eye lining looks, I recommend you to practice!

Another tip to remember is not to use those normal liquid eye liners for this look.  The liquid causes mistakes to happen quickly, opt for the paint pots and a brush.  Its paste consistency works far better.  There is more control with it.  I only use liquid eye liner to cover the eyelash glue once its dry.

If you’re applying makeup on a client, make sure to smooth out the foundation to the ears and down the jaw to the neck line and set with powder.  Take a photo, with a flash and without to see if some ‘blush’ is needed on those areas.  You don’t want it to look like a mask.

Remember that you are working with your or someones face, so you are seeing the gradual change, but a photo shows you the instant end product.  So take photos! Take selfies and judge it from there.

MuchLuv, BeBlessed

Sandylashxx

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Tight or Wide with G-Star RAW

A pair of jeans is not as on par as a pair of G-Stars RAW denims is. G-Star RAW have encapsulated all eras of our denims. The brand has been in existence since 1989 and have remained on point in terms of the fashion front. I would say trend is the wrong word. Possibly lifestyle of the brand has been focussed. Styles from when wide legs were fashionable to the formidable skinnies and since this is an ever changing circle in the realms of fashion they have expressed it through their wide range of styles and fits. For ladies, for gentlemen… for everyone.

Ellen von Unwerth

Ellen von Unwerth

With the help of exceptional photographer and film director Ellen von Unwerth they have brought out an incredible campaign. These images really do speak for themselves about a brand that is upbeat, not so serious about themselves but serious about fun, practicality and everyday wear.

Campaign 15-1 Image G_Star_RAW_Campaign_Spring_Summer_2015_(Branded)_1 (1) G_Star_RAW_Campaign_Spring_Summer_2015_(Branded)_3

Their message portrayed with these images is simple and beautiful.

Jeans connect us all.

A community beyond location, status, gender or age. Beyond style. Beyond fit.

The one garment we truly wear our own way.

I was invited to the Cape Town campaign launch last week but unfortunately I was unable to make it which I am super bummed about. However, G-Star RAW have launched their new collection for SS15 and its in stores from February. Go grab yours to express your style.

Find them on their website, Facebook and Twitter @GStarRAW. Now, G-Star RAW want to know – how do you wear yours? Let them know via all your social media today! With the hashtag…  #tightorwide

Mine most certainly has to be WIDE – what’s yours?

x flea143

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#GOODY BAG – WHAT DID I GET FROM THE KRYOLAN/EDL Hair & Beauty LAUNCH PARTY?

On the 24th January 2015 I attended the EDL Hair & Beauty Studio on Lynnwood and KRYOLAN launch party.

It was a fabulous affair indeed, there was lights, cameras and a lot of glamorous action.

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We were surrounded with champagne, delicacies, music, photographers, sexy cars, people, celebs of course and so much more.  The EDL store was open for business and tours for anyone at the launch.  The owners Natalie & Esidio Camara and Elaine & Danny de Lima can be extremely proud of what they’ve achieved with this salon.  Across the board is the consensus that this salon is totally different to any other in South Africa.  It is a clean, refreshing, vibrant, professional space with that European feeling, as it’s situated right next to AROMA.

You will always see the owners, manager,  the professional artists, hair stylists, nail and beauty therapists there.  Ready to make you feel very special.

Towards the end of the evening, some of us lucky women received a gift bag with lots of goodies in.   The items were:

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CONTENTS

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REVERSE LASER CLINIC DISCOUNT VOUCHER off my first laser session.

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INVISIBOBBLE, the traceless hair ring. INVISIBOBBLE YOUTBE

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KRYOLAN PROFESSIONAL MAKEUP MAGAZINE, CLEAR LIP GLOSS and HD MICRO FOUNDATION SMOOTHING FLUID.

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ENVIRON Hydrating oil capsules, cream cleanser, balancing masque, début, firming eye gel, voucher on my first environ facial treatment, a chance to win an Environ hamper and RAD antioxidant sunscreen sample.

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BABOR HSR lifting extra firming eye cream and daily hand cream.

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CATWALK FASHIONISTA violet shampoo and conditioner samples.

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EDL voucher for a SWEDISH BACK & NECK MASSAGE and a voucher for a LADIES CUT & blow wave.

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JOICO COLOR ENDURE shampoo and COLOR ENDURE VIOLET conditioner.

Here are some photos from the launch.

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launch

I wish the EDL group many years of success! 

 For EDL contact info:

EDL CENTURION BRANCH FACEBOOK

EDL LYNNWOOD (featured in post) FACEBOOK

MuchLuv, BeBlessed

SandyN

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Calvin Klein Ads Recreated by the Bondi Hipsters

So, after the new images of the Calvin Klein campaign headed up by Justin Bieber went live – there was a big uproar from the people of the internet who didn’t like that Justin was posing for the iconic fashion brand. I for one was surprised they chose him, especially as Beckham was my favourite CK face, and let’s be honest that selling men’s underwear is not quite as easy as selling women’s underwear. A pair of briefs are not as sexy as a lacy pair of knickers, or even look remotely as pretty as a lacy bra. CK’s decision in choosing Justin was controversial, I’m quite sure they were aware of it and they were probably expecting additional attention because it was Justin Bieber – but at the end of the day it doesn’t phase me that much and I didn’t lose sleep over it because – life is too short. Side note – I thought the photography of the campaign was quite good but just the same as the majority of their other campaigns.

CK Beckham - Pout Perfection

If I have to chose a CK campaign I prefer, it would have to be David’s one… because it’s David Beckham. Photography and product wise, this is essentially Justin’s campaign but with a different person instead.

 

Enter, the Bondi Hipsters who have recreated the images, and along with them they said this on their Facebook page,

“We love what Justin did with the whole dead-eyed soulless look in his latest Calvin Klein catalogue… It’s quite incredible how he’s been able to summon the vacuous vacant-eyed gaze of an ice addict suffering from severe PTSD.

We know what you’re probably thinking; “what would a cherub-voiced teenaged billionaire baldy know of suffering and sorrow?”… But look at him! Juhstin Biehber is sporting a 100% genuine blank-as-fuck thousand-yard stare, and he doesn’t even have hair on his chest yet!

Either way, kudos to young Biebs. He clearly gives zero shits, and we think that this is case of groundbreaking, heroic mohdelling. That little baldy is gonna do ‘aight in the fahshion industreh. However… We’ve taken the time to re-shoot his campaign and think that with a little hair on our chests, we’ve brought something edgier and slightly more realistic to the table.

‪#‎justinbieber‬ ‪#‎calvinklein‬ ‪#‎mycalvins‬ ‪#‎fashion‬ ‪#‎mydeadeyes‬ ‪#‎thousandyardstare‬ ‪#‎gaptooth‬ ‪#‎sorryboutit‬ ‪#‎notsorry‬

Photos by Pat Stevenson @ Hobo”

Here are the recreations, sourced from the Bondi Hipsters Facebook page

#mydeadeyes

#mydeadeyes

#myclingyfriend

#myclingyfriend

#mybellybuttonlint

#mybellybuttonlint

#mygaptooth

#mygaptooth

#mystolenchildhood

#mystolenchildhood

#mysingletshrunkinthewash

#mysingletshrunkinthewash

#mykeysareunderyoubrah

#mykeysareunderyoubrah

I can honestly say that I didn’t think Justin’s campaign was bad, but typical of a Calvin Klein campaign but the Bondi Hipsters certainly have a bit more originality and I think that if CK would have used them instead – they would have had a lot of new customers.

x flea143

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