Tag Archives: advertising campaign

Nine West is Preparing Women For Crucial Times In Their Lives

Nine West has a sense of humour. I approve. They are showing it on their new campaign which highlights womanly occasions that whether we like to admit it or not are generally parts of our lives… and with any good advertising campaign they have come under fire, this time is from various vocal feminist organisations. I think that sometimes feminist groups need to sometimes get a small sense of humour and take a chill pill. Nine West - Starter Husband Hunting Kit

The Starter Husband Hunting is actually my favourite but has received the most critique because people perceive this to be saying “Starter Husband“, in other words your first marriage before a divorce when one of you moves onto someone else. I understand that the sacrament of marriage is sacred, I get it, you should not marry someone at all if you have any doubt that you will not love them when they are old and wrinkly but, can you please listen to yourself for one minute? It’s a poke from a company that wants you to laugh about it because whether you like it or not, these things unfortunately do happen in life. A mere advert is not going to promote any woman more so than they are already inclined to do to find a husband, starter or not. Calm yourselves please….

Nine West - First Day of Kindergarten Kit

The other category is  First Day of Kindergarten, the most offensive thing about this to me is the word ‘”kindergarten“, its preschool people. This is hilarious to me because I know of many mothers, my own included, that this applies to. She was always happy when school was back from holidays because she could finally breathe. I get it, even though I don’t have kids, I really understand. There is no need to make assumptions that Nine West is assuming that because you wear Nine West shoes you are a trophy wife who sits at home all week while your kid is in school with your feet on the couch drinking French champagne.

I really do love this campaign, I don’t think Nine West needs to take this further at all. They have received a request to do  Job Interview to show that a woman’s place is more crucial than just finding a husband and sending her kids off to school. If I, as a woman can laugh and relate to the advert, then I believe no on should find it offensive.  On top of it, I love Nine West. Feminists can calm down. I am all for a good giggle, when this is simply aimed at poking at what we as consumers do and think.

Well played Nine West. Even though its not Woman’s Day in the US, I think that this campaign is very apt for Woman’s Month in South Africa.

You can view the campaign on Nine West’s website here.

x flea143

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Filed under Advertising, Fashion, SHOES

Natalie Portman’s DIOR Mascara Advert Banned In The UK

Hiya Poutlings

Photoshop doesn’t really bother me that much. I am a photographer, I know what photoshop I like and what I don’t. In advertising of beauty products, it is annoying but undeniably rampant practice for sure, but at this point, I always think “nobody looks like that” and “the proof is the pudding, just buy it and test it out” – which can be an expensive practice as a makeup artist too. It’s got to the point where the general public without a knowledge of photoshop know what is real or not and I’m apathetic to that, apart from beauty advertisements! Are we seriously supposed to look at these pictures and say “wow, this foundation looks great” when the model has been subjected to hours of professional hair and makeup but has also been Photoshopped to the point of no recognizable human features?

For reference to my above statement, open any fashion magazine to any page selling a cosmetic brand or product, bonus points if its a well known celeb. Does she look like a woman wearing makeup or does she look like a woman-alien hybrid who is wearing makeup also eigh hours worth of post-production photo enhancement and might also slurp out your soul to steal your youth?

What is the purpose of photographic advertising if it has virtually nothing to do with the product being advertisted?

So, heres the deal, in the States (and generally the rest of the world follow them like sheep, BAA), they turn a blind eye to this type of consumer manipulation. In the UK, they answer it with Advertising standards Authority, which is exactly as it sounds. The Authority addresses everything from over-sexualization, such as Dakota Fanning’s underage advert for Marc Jacobs and extreme thinness to the very sort of dishonest, aspirational punting that occurs in said beauty adverts. They’ve cracked down on adverts featuring Julia Roberts and Christy Turlington in the past, and their next target is Dior Diorshow mascara starring Natalie Portman.

OH LOLA, Dakota Fanning for Marc Jacobs was deemed too sexual

Model, Christy Turlington & Julia Roberts – both women in their 40s. not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe.

The latest banned advert, Natalie Portman for DIOR.

The advert which is now banned is egregious in its use of capitalized emphasis, FALSE EYELASHES to advertise MASCARA. Taken at face value, it’s a beautiful image that I don’t mind looking at, but really, don’t you think it’s an insult to our collective intelligence as human beings that brands actually pull this kind of bullshit? Ever more disturbing… the general public fall for it.

Think about it.

That’s all I’m saying.

*missfitz

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Filed under Advertising, Beauty, Celebrities, Designers, Eyebrows, Eyelashes, Fashion, Makeup, Media, Mistake, Models, Photography, Products, Retouching, Skin