A pair of jeans is not as on par as a pair of G-Stars RAW denims is. G-Star RAW have encapsulated all eras of our denims. The brand has been in existence since 1989 and have remained on point in terms of the fashion front. I would say trend is the wrong word. Possibly lifestyle of the brand has been focussed. Styles from when wide legs were fashionable to the formidable skinnies and since this is an ever changing circle in the realms of fashion they have expressed it through their wide range of styles and fits. For ladies, for gentlemen… for everyone.
Ellen von Unwerth
With the help of exceptional photographer and film director Ellen von Unwerth they have brought out an incredible campaign. These images really do speak for themselves about a brand that is upbeat, not so serious about themselves but serious about fun, practicality and everyday wear.
Their message portrayed with these images is simple and beautiful.
Jeans connect us all.
A community beyond location, status, gender or age. Beyond style. Beyond fit.
The one garment we truly wear our own way.
I was invited to the Cape Town campaign launch last week but unfortunately I was unable to make it which I am super bummed about. However, G-Star RAW have launched their new collection for SS15 and its in stores from February. Go grab yours to express your style.
Find them on their website, Facebook and Twitter @GStarRAW. Now, G-Star RAW want to know – how do you wear yours? Let them know via all your social media today! With the hashtag… #tightorwide
Mine most certainly has to be WIDE – what’s yours?
Nine West has a sense of humour. I approve. They are showing it on their new campaign which highlights womanly occasions that whether we like to admit it or not are generally parts of our lives… and with any good advertising campaign they have come under fire, this time is from various vocal feminist organisations. I think that sometimes feminist groups need to sometimes get a small sense of humour and take a chill pill.
The Starter Husband Hunting is actually my favourite but has received the most critique because people perceive this to be saying “Starter Husband“, in other words your first marriage before a divorce when one of you moves onto someone else. I understand that the sacrament of marriage is sacred, I get it, you should not marry someone at all if you have any doubt that you will not love them when they are old and wrinkly but, can you please listen to yourself for one minute? It’s a poke from a company that wants you to laugh about it because whether you like it or not, these things unfortunately do happen in life. A mere advert is not going to promote any woman more so than they are already inclined to do to find a husband, starter or not. Calm yourselves please….
The other category is First Day of Kindergarten, the most offensive thing about this to me is the word ‘”kindergarten“, its preschool people. This is hilarious to me because I know of many mothers, my own included, that this applies to. She was always happy when school was back from holidays because she could finally breathe. I get it, even though I don’t have kids, I really understand. There is no need to make assumptions that Nine West is assuming that because you wear Nine West shoes you are a trophy wife who sits at home all week while your kid is in school with your feet on the couch drinking French champagne.
I really do love this campaign, I don’t think Nine West needs to take this further at all. They have received a request to do Job Interview to show that a woman’s place is more crucial than just finding a husband and sending her kids off to school. If I, as a woman can laugh and relate to the advert, then I believe no on should find it offensive. On top of it, I love Nine West. Feminists can calm down. I am all for a good giggle, when this is simply aimed at poking at what we as consumers do and think.
Well played Nine West. Even though its not Woman’s Day in the US, I think that this campaign is very apt for Woman’s Month in South Africa.
You can view the campaign on Nine West’s website here.
It feels like only a few weeks ago I was browsing through the countless amounts of Fall/Winter 2013 campaigns but time has passed far too quickly this year and bam we are being bombarded left, right and centre with 2014 campaigns!
Gucci has model Andrea Diaconu, who stands out for her poise, for the new Resort 2014 campaigns, the resort campaign is true elegance with golden skin reflective of the beautiful backdrop of the reddish-gold sunset. The pictures have a distinctive feel that they could be quite vintage, but they also bring some modern feeling to them too. I am still not loving slicked back hairstyles, especially with such feminine designs but it seems like they are here to stay for a while.
Everything about the clothing pieces to the pair of gold ankle straps and the metallic clutch in silver translate to luxury and high style, enforcing Gucci is a true Italian brand.
Do you love it too?
Kirsten Stewart news has been somewhat quiet of late, however she has popped up in a new advert for Balenciaga’s perfume Florabotanica with her entire exposed back she looks wow.
She doesn’t appear awkward, neither miserable, she just looks wow. She still has the same facial expression but the campaign photographer Craig McDean knows how to make her look amazing.
What do you think?