Tag Archives: G Star Raw

Tight or Wide with G-Star RAW

A pair of jeans is not as on par as a pair of G-Stars RAW denims is. G-Star RAW have encapsulated all eras of our denims. The brand has been in existence since 1989 and have remained on point in terms of the fashion front. I would say trend is the wrong word. Possibly lifestyle of the brand has been focussed. Styles from when wide legs were fashionable to the formidable skinnies and since this is an ever changing circle in the realms of fashion they have expressed it through their wide range of styles and fits. For ladies, for gentlemen… for everyone.

Ellen von Unwerth

Ellen von Unwerth

With the help of exceptional photographer and film director Ellen von Unwerth they have brought out an incredible campaign. These images really do speak for themselves about a brand that is upbeat, not so serious about themselves but serious about fun, practicality and everyday wear.

Campaign 15-1 Image G_Star_RAW_Campaign_Spring_Summer_2015_(Branded)_1 (1) G_Star_RAW_Campaign_Spring_Summer_2015_(Branded)_3

Their message portrayed with these images is simple and beautiful.

Jeans connect us all.

A community beyond location, status, gender or age. Beyond style. Beyond fit.

The one garment we truly wear our own way.

I was invited to the Cape Town campaign launch last week but unfortunately I was unable to make it which I am super bummed about. However, G-Star RAW have launched their new collection for SS15 and its in stores from February. Go grab yours to express your style.

Find them on their website, Facebook and Twitter @GStarRAW. Now, G-Star RAW want to know – how do you wear yours? Let them know via all your social media today! With the hashtag…  #tightorwide

Mine most certainly has to be WIDE – what’s yours?

x flea143

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Filed under Advertising, Clothing, Fashion, Trends

G-Star Raw Understands Denim Which Understands You

To be frank, G-Star Raw was a shop I have always found unapproachable until a few days ago when I got invited to their women’s event at the V&A Waterfront. I arrived rather sheepishly not knowing what to expect but after having a look around the amazing store, I actually thought to myself, this brand is so far from being unapproachable. If you have ever felt like that then I assure you, just walk in and your perception will change! They have something for everyone. Male and female. Every shape, cut and fit you could ever want from denims.

Anelisa Mangcu (The Creative)

Anelisa Mangcu (The Creative)

Aqeelah Harron Ally (Fashion Breed)

Aqeelah Harron Ally (Fashion Breed)

 

The event was hosted by local style connoisseurs – the createor and editor of Fashion Breed Aqeelah Harron Ally and artist/stylist at The Creative – Anelisa Mangcu. They shared their special relationship with the brand and how finding the perfect fit has affected their lives.

Since the brand launched a year before I was born, in 1989 they have taken denim to many heights, their most noteworthy achievement is that they made ‘luxury denim for the streets‘ by combining quality made denims with an edge, to make the best statement possible. Mixing this with washes and treatments, G Star Raw have created denims which are so much more than just another pair of denims. They are a further expression of you, your character, your lifestyle and your style. Their design is current but classic and a pair of denims will be an investment to your wardrobe, either dressing them up or down, you will feel equally as confident in the perfect fit for your shape.

Head of Women’s design for G-Star, Rebekka Bach explained,

“My team’s focus is to innovate with materials and fits that have a figure-enchancing effect. For example, the right placement of seams will determine whether your legs look skinnier and longer, and the right back pockets have a lifting effect.”

For the first time ever I might be vaguely excited to go shopping for a new pair of denims… as this is a task I have always seen as a chore! But G-Star Raw, be assured – I will be returning to the store in the new year to find MY perfect fit.

Thank you G-Star Raw, Aqeelah and Anelisa for having me at your event – I learnt so much and I am happy to have been formally introduced with G Star Raw denims.

Check out G-Star Raw’s website, Facebook and Twitter @GStarRAW

xo flea143

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Filed under Events, Fashion