Being a huge MUD supporter and having first being acquainted with the brand at IMATS 2 years ago, I know that the MUD brand has so much to offer in terms of not only makeup BUT education too. The fact that showrooms rolled out across the country throughout last few years, is great for professionals and consumers alike to have products with not only the best quality but great prices and multiple uses available which easily rival some of the other brand names that have dominated the South African shores for long. MUD is not just about a product that you buy and use though, they are about understanding, education and techniques of how to effectively use their products for the best results from the products you buy from them.
This is because when MUD was founded in 1997 in North Hollywood, California their main focus was not just amazing products, it was about the education and world class training facilities. The MUD curriculum and teaching style is being made available locally in order to improve the quality of our professional makeup services, beauty salons, image consultants and training institutions and not to forget the end user consumer who will receive the best results from using the products correctly. Brenda Botha is the owner of the MUD South Africa brand and she has made it her mission to make sure that South Africa is not left behind in the dust with the renowned MUD standards of training. Hence the MUD Studio concept is launching in April and it something for everyone to get excited about. Continue reading
For its February issue, US Vogue employed Annie Leibovitz to shoot an editorial drawing attention to the relief efforts of the first response emergency services during and in the aftermath of the superstorm Sandy in November 2012.
There is an understandable air of “WTF” around these images that seem tot want to do good, but are clearly rewarding Anna Wintour’s high-fashion advertisers. In promoting goodwill and bravery and dedication of these men and women who have worked tirelessly to get New York back on its feet, is Vogue just lining the pockets of Oscar De La Renta et al?
Though Vogue supported “Fashion for Sandy Relief Auction” and is said to have raised $1.7 million (roughly R13,600,000) and global awareness for the cause, this spread can’t help but leave you with a bad taste in your mouth. Couldn’t we have just seen pictures of the actual stars – and omitted Karlie Kloss and co. from the proceedings? A non-fashion shoot would have made a bigger statement and celebrated the efforts appropriately – Vogue donating pages to the cause.
I have a strong stance that fashion editorials pegged on natural disasters or any disaster fro that matter are in bad taste and whilst I applaud the the $1.7 million that Vogue’s auction has raised, I believe the Annie Liebowitz images would have been stronger without the fluffy watering down element that sticking models into the pictures brings.
However, does the spread with the $1.7million raised from the charity auction justify it? It may, just. Oscar de La Renta was a participant in the auction and while so many people have lost everything, is the awareness better than nothing?
Bad taste or a heartfelt artistic homage?