I think its utterly fabulous that H&M is building upon its Conciousness Collection – ethically sourced and sustainable clothing – with its new Consciousness Exclusive. You might hav seen Helen Hunt wear one the collection’s dresses at this years Oscars. But here’s the thing – regular H&M is the epitome of fast fashion. It’s the business model they rely on. So while I applaud them for offering up some sustainably produced garments, I wish they’d incorporate those practices into their regular line, instead of creating this environmentally friendly collection once a year.
Chloë Moretz and Sophia Bush wearing pieces from the collection
In the meantime, the clothes are pretty, but whether they can start implementing these practices into their main line remains to be seen, then I will be really impressed… and probably post their entire look book for you to see, but right now, I’m TIRED, so I can’t be bothered. Click here if you want to see more….
A large trend with fashion brands is moving towards mobile commerce. While some brands don’t even have an online capability to shop, Prada just created their first app for the iPad.
Have you ever needed a little Prada on the go? Well, now you’re in luck.
Featuring an interactive palazzo, the app allows customers to virtually browse capsule collections and special products. Designed by Hollywood visual effects specialist James Lima, the app will update according to the season. For instance, later this month they will unveil the Bloom jewellery line featuring flowers in plexi glass frames.
While sales via mobile devices continue to rise, even some large retailers like H&M continue to delay their move into e-commerce.
Good morning Pouters!
H&M has made Tanning Mom so proud with their new swimwear ad, which features model Isabeli Fontana flaunting skin the colour of coffee beans. The Swedish fashion retailer was forced to apologise on Thursday after the campaign in question left doctors, critics and cancer groups roaring with outrage. The images are clearly altered = even though Isabeli is of Brazillian descent, is naturally bronzed, the skin tone she has been given is closer to that of an African.
Tanning Mom! Patricia Krentcil
It seems like the change was meant to highlight the contrast between the complexion of brightly coloured swimwear, but if that is the case, why wouldn’t they just use a black model?
The Swedish Cancer Society was not amused and reached out yesterday morning with a piece in the country’s most circulated newspaper, Dagens Nyheter. The letter reads:
The clothing giant is creating, not least among young people, a beauty ideal that is deadly. Every year, more people die in Sweden of (skin cancer) than in traffic accidents and the main cause is too much sunning. Regardless of how the H&M model got her tan, through sunning or a computer programme, the effect is the same: H&M tells us we should be very tan on the beach. It is sad to write this, but H&M will through its latest advertising campaign not only sell more bathing suits but also contribute to more people dying from skin cancer.
H&M’s response was mediocre,
We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but it was instead to show off our latest summer collection.
They failed to highlight the root of the problem, which is encouraging an unrealistic level of tan as something that is not only achievable, but desirable. I ask again, why wouldn’t they just use a black model.
I guess that is another discussion entirely….
Happy Monday Poutlings.