Well, well, well, don’t mind me while I cover myself in mud!
To my complete surprise, we now have available in South Africa -which means – NO additional shipping fees, NO added VAT and no added hassle of ordering cosmetics online – Make-up Designory aka MUD.
Since coming back from the IMATS London 2013 show, where I was introduced to the brand, I have been the busiest in a while with makeup work. I only really discovered the launch of MUD SA by accident two weeks ago and its so exiting…. Especially since I spent a lot of time talking to the artists at the MUD counter in London, I even bought some goodies from them!
Discovering new products that are high in quality and reasonable in price is really any makeup artists dream come true. Using a ton of product for a certain effect is a pain in the backside but fortunately due to the blend-ability (I know that is not word) and wearability (also not a word…)all of that is simply not necessary with MUD.
A little bit of a background, Make-up Designory is a well known makeup academy in the USA and graduates have been placed in artistry roles in television, Hollywood, film and fashion. You can read more about MUD here. Basically what I learnt about them in London is all about using makeup smartly. You don’t need 100 items when you can use 5, or 10, or whatever your personal preference is.
When a lot of South African makeup artists are presented with new products, I’ve found a lot of them compare them to MAC in quality, wear, blend, durability, pigment, colour, texture and price. As a huge MAC supporter over the years, probably having funded the entire rent of the V&A Waterfronts store on more than one occasion, I can say loudly that it rivals MAC on these levels. MUD is certainly on par, with quality, wear, blend, durability, and it beats MAC hands down on texture and price, however their colour range is not quite as loud and proud as MAC, it certainly is not a negative because how often do you wear those vibrant shadows that just sit in your kit…?
When testing the products at IMATS, I bought the following eye shadows and an added bonus is that they fit into my MAC pallets – which in branding is sacrilege but from a space and transport point of view it works well, so don’t judge… 😛
I bought the SPANISH GOLD shadow, which is the secret to pulling off bronze-gold satin eyes. It appears slightly warmer than in this picture and is like silk on the skin. It looks fantastic on EVERY skin tone and its a shade I can personally wear almost daily.
I also purchased ONYX shadow, which appears almost as dark as in this picture. It is a statement dark shadow but can be blended easily into a crease to create a super dramatic smoked out effect.
Best of all? They are 100% cruelty free. Happiness is…
I look forward to stocking up on more goodies from MUD. I really am ecstatic that they are in South Africa.
Be sure to check out their website here
Like them on Facebook here
And visit their Pretoria flagship showroom at 1287 De Villabouis Mareuil Street, Moreleta Park
or Johannesburg Eastrand showroom at Aston Manor Centre, Kempton Park
or Johannesburg North showroom at The Business Centre Rivonia, Sandton.