So, after the new images of the Calvin Klein campaign headed up by Justin Bieber went live – there was a big uproar from the people of the internet who didn’t like that Justin was posing for the iconic fashion brand. I for one was surprised they chose him, especially as Beckham was my favourite CK face, and let’s be honest that selling men’s underwear is not quite as easy as selling women’s underwear. A pair of briefs are not as sexy as a lacy pair of knickers, or even look remotely as pretty as a lacy bra. CK’s decision in choosing Justin was controversial, I’m quite sure they were aware of it and they were probably expecting additional attention because it was Justin Bieber – but at the end of the day it doesn’t phase me that much and I didn’t lose sleep over it because – life is too short. Side note – I thought the photography of the campaign was quite good but just the same as the majority of their other campaigns.
Enter, the Bondi Hipsters who have recreated the images, and along with them they said this on their Facebook page,
“We love what Justin did with the whole dead-eyed soulless look in his latest Calvin Klein catalogue… It’s quite incredible how he’s been able to summon the vacuous vacant-eyed gaze of an ice addict suffering from severe PTSD.
We know what you’re probably thinking; “what would a cherub-voiced teenaged billionaire baldy know of suffering and sorrow?”… But look at him! Juhstin Biehber is sporting a 100% genuine blank-as-fuck thousand-yard stare, and he doesn’t even have hair …on his chest yet!
Either way, kudos to young Biebs. He clearly gives zero shits, and we think that this is case of groundbreaking, heroic mohdelling. That little baldy is gonna do ‘aight in the fahshion industreh. However… We’ve taken the time to re-shoot his campaign and think that with a little hair on our chests, we’ve brought something edgier and slightly more realistic to the table.
Photos by Pat Stevenson @ Hobo”
Here are the recreations, sourced from the Bondi Hipsters Facebook page
I can honestly say that I didn’t think Justin’s campaign was bad, but typical of a Calvin Klein campaign but the Bondi Hipsters certainly have a bit more originality and I think that if CK would have used them instead – they would have had a lot of new customers.