Tag Archives: photoshop

Natalie Portman’s DIOR Mascara Advert Banned In The UK

Hiya Poutlings

Photoshop doesn’t really bother me that much. I am a photographer, I know what photoshop I like and what I don’t. In advertising of beauty products, it is annoying but undeniably rampant practice for sure, but at this point, I always think “nobody looks like that” and “the proof is the pudding, just buy it and test it out” – which can be an expensive practice as a makeup artist too. It’s got to the point where the general public without a knowledge of photoshop know what is real or not and I’m apathetic to that, apart from beauty advertisements! Are we seriously supposed to look at these pictures and say “wow, this foundation looks great” when the model has been subjected to hours of professional hair and makeup but has also been Photoshopped to the point of no recognizable human features?

For reference to my above statement, open any fashion magazine to any page selling a cosmetic brand or product, bonus points if its a well known celeb. Does she look like a woman wearing makeup or does she look like a woman-alien hybrid who is wearing makeup also eigh hours worth of post-production photo enhancement and might also slurp out your soul to steal your youth?

What is the purpose of photographic advertising if it has virtually nothing to do with the product being advertisted?

So, heres the deal, in the States (and generally the rest of the world follow them like sheep, BAA), they turn a blind eye to this type of consumer manipulation. In the UK, they answer it with Advertising standards Authority, which is exactly as it sounds. The Authority addresses everything from over-sexualization, such as Dakota Fanning’s underage advert for Marc Jacobs and extreme thinness to the very sort of dishonest, aspirational punting that occurs in said beauty adverts. They’ve cracked down on adverts featuring Julia Roberts and Christy Turlington in the past, and their next target is Dior Diorshow mascara starring Natalie Portman.

OH LOLA, Dakota Fanning for Marc Jacobs was deemed too sexual

Model, Christy Turlington & Julia Roberts – both women in their 40s. not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe.

The latest banned advert, Natalie Portman for DIOR.

The advert which is now banned is egregious in its use of capitalized emphasis, FALSE EYELASHES to advertise MASCARA. Taken at face value, it’s a beautiful image that I don’t mind looking at, but really, don’t you think it’s an insult to our collective intelligence as human beings that brands actually pull this kind of bullshit? Ever more disturbing… the general public fall for it.

Think about it.

That’s all I’m saying.

*missfitz

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Filed under Advertising, Beauty, Celebrities, Designers, Eyebrows, Eyelashes, Fashion, Makeup, Media, Mistake, Models, Photography, Products, Retouching, Skin

Katy Perry as a Militant Lesbo : Hit or Miss?

Hiya Poutlings

…is it my imagination or does Katy Perry look the most photoshopped version of herself that you’ve ever seen?

You may also have noticed (or even possibly read the heading of this post that I believe) she is dressed like a militant lesbian for GQ Germany because based on my experience with my German friends, which is my knowledge of Germans in general and how much we love to give them nonsene about being German, because I am British, I am allowed to, we won the war and all that nonsense… (Oh, would you look at that, a can of worms all over this blog.)  As I am being one huge stereotype for this post, let me elaborate – Germans are cold, hard faced, militant lesbians, you know when they are not making really weird porn….

So, am I overreacting or have I drank too much coffee to even think about possibly blogging today, or am I correct? …about Katy Perry’s feature in GQ Germany of course, not about Germans all being militant lesbians, ofcourse I know that isn’t true, it was for the DRAMATIC effect damnit.

**missfitzz

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Tanning Mom Would Be So Proud….

Good morning Pouters!

H&M has made Tanning Mom so proud with their new swimwear ad, which features model Isabeli Fontana flaunting skin the colour of coffee beans. The Swedish fashion retailer was forced to apologise on Thursday after the campaign in question left doctors, critics and cancer groups roaring with outrage. The images are clearly altered = even though Isabeli is of Brazillian descent, is naturally bronzed, the skin tone she has been given is closer to that of an African.

Tanning Mom! Patricia Krentcil

It seems like the change was meant to highlight the contrast between the complexion of brightly coloured swimwear, but if that is the case, why wouldn’t they just use a black model?

The Swedish Cancer Society was not amused and reached out yesterday morning with a piece in the country’s most circulated newspaper, Dagens Nyheter. The letter reads:

The clothing giant is creating, not least among young people, a beauty ideal that is deadly. Every year, more people die in Sweden of (skin cancer) than in traffic accidents and the main cause is too much sunning. Regardless of how the H&M model got her tan, through sunning or a computer programme, the effect is the same: H&M tells us we should be very tan on the beach. It is sad to write this, but H&M will through its latest advertising campaign not only sell more bathing suits but also contribute to more people dying from skin cancer.

H&M’s response was mediocre,

We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but it was instead to show off our latest summer collection.

They failed to highlight the root of the problem, which is encouraging an unrealistic level of tan as something that is not only achievable, but desirable. I ask again, why wouldn’t they just use a black model.

I guess that is another discussion entirely….

Happy Monday Poutlings.

**missfitzzz

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Israel Passes a New Law: Against Making Models Appear More Slim

Hi Pouters!

The on going issues with photo manipulation, namely within the fashion realm is one that doesn’t seem to have an end in sight.

Crystal Renn will agree: she told Glamour magazine she was “shocked” to see startling photos of her posing for a Fashion for Passion promotion, looking far, far skinnier than her size 10 or 12 plus-size model frame.
These pics were especially troubling given Renn’s hellacious bout with anorexia while trying to be a “straight size” model, which she described doing battle with in her recent memoir, Hungry. Rest assured, Renn has not re-developed her eating disorder. Instead, it’s just that Photoshop has struck again.“When I saw the pictures (black-and-white on the left), I think I was silent for a good five minutes, staring with my mouth open,” Renn told Glamour “I don’t know what was done to those photos or who did it, but they look retouched to me. And listen, everybody retouches, but don’t make me into something I’m not.” Indeed, behind-the-scenes video stills from the shoot shown here (in color on the right) show Renn looking like her usual zaftig self.

Take a gander at this J. Crew online catalog image (that’s since been removed) and try and guess what might have happened here. Is it a hot dog bun that the model was surreptitiously hiding in his pants until the right moment? A poor assistant’s fingers that somehow escaped the airbrusher’s skilled eyes? Or something more sinister?

It seems like more fuel is constantly being fed to the fire. England was the first to ban an advertisement featuring a malnourished model last year and it would seem that Israel seems to be following suit. The country gave the go-ahead to a new law on Monday, a mandate that forces all advertisements to explicity admit the usage of digital imaging in order to make a model appear slimmer. Liad Gil-Har, an assistant to one of the law’s sponsors said:

We want to break the illusion that the model we see is real.

UK Advertising Watch Dog (ASA) banned this advert for British fashion label Drop Dead, after showcasing the model’s extreme thinness was deemed “socially irresponsible.”

There is also an additional clause in the legislation that will require minimum Body Mass Index (BMI) of 18.5, which is figure acknowledged by the World Health Organization as underweight or malnourished, for all models who wish to participate in advertisements for the Israeli market. It’s a positive testament to the country’s outlook on their very own top model, regarded as a national celebrity, Bar Refaeli. Make no mistake, she is slim but she’s also curvaceous, athletic, and ultimately healthy, lacking in the sunken-faced depravity made popular by European models of the past 5 – 7 years. Yet, Adi Barkan, one of Israel’s top model gents, affirmed that in his 30 years in the industry, he’s seen the models he’s encountered become “skinnier and sicker” as they exert themselves to fit inside the ever-shrinking castle of what is considered desirable. Adi proclaims that “they look like dead girls” – disturbing yet not at all suprising.

I do think that the standard of the law has put in place is somewhat misguided, considering BMI is hardly a good indicator of health and fitness. Critics are in agreement; David Herzog, a psychiatric professor and leading American expert on eating disorders, insists that “the health of the model should be evaluated”. Maybe give them a burger or something to eat and follow them around and see if they throw up, maybe thats a no-go situation then. ha ha.  Regardless, this regulation is  a step in the right direction for the industry as a whole, and I hope Israel’s efforts make an imprint on other countries as well.

*missfitzzz

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Filed under Beauty, Celebrities, Daily Banter, Fashion, Media, Models, Weight