Tag Archives: Retouching

Natalie Portman’s DIOR Mascara Advert Banned In The UK

Hiya Poutlings

Photoshop doesn’t really bother me that much. I am a photographer, I know what photoshop I like and what I don’t. In advertising of beauty products, it is annoying but undeniably rampant practice for sure, but at this point, I always think “nobody looks like that” and “the proof is the pudding, just buy it and test it out” – which can be an expensive practice as a makeup artist too. It’s got to the point where the general public without a knowledge of photoshop know what is real or not and I’m apathetic to that, apart from beauty advertisements! Are we seriously supposed to look at these pictures and say “wow, this foundation looks great” when the model has been subjected to hours of professional hair and makeup but has also been Photoshopped to the point of no recognizable human features?

For reference to my above statement, open any fashion magazine to any page selling a cosmetic brand or product, bonus points if its a well known celeb. Does she look like a woman wearing makeup or does she look like a woman-alien hybrid who is wearing makeup also eigh hours worth of post-production photo enhancement and might also slurp out your soul to steal your youth?

What is the purpose of photographic advertising if it has virtually nothing to do with the product being advertisted?

So, heres the deal, in the States (and generally the rest of the world follow them like sheep, BAA), they turn a blind eye to this type of consumer manipulation. In the UK, they answer it with Advertising standards Authority, which is exactly as it sounds. The Authority addresses everything from over-sexualization, such as Dakota Fanning’s underage advert for Marc Jacobs and extreme thinness to the very sort of dishonest, aspirational punting that occurs in said beauty adverts. They’ve cracked down on adverts featuring Julia Roberts and Christy Turlington in the past, and their next target is Dior Diorshow mascara starring Natalie Portman.

OH LOLA, Dakota Fanning for Marc Jacobs was deemed too sexual

Model, Christy Turlington & Julia Roberts – both women in their 40s. not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe.

The latest banned advert, Natalie Portman for DIOR.

The advert which is now banned is egregious in its use of capitalized emphasis, FALSE EYELASHES to advertise MASCARA. Taken at face value, it’s a beautiful image that I don’t mind looking at, but really, don’t you think it’s an insult to our collective intelligence as human beings that brands actually pull this kind of bullshit? Ever more disturbing… the general public fall for it.

Think about it.

That’s all I’m saying.

*missfitz

2 Comments

Filed under Advertising, Beauty, Celebrities, Designers, Eyebrows, Eyelashes, Fashion, Makeup, Media, Mistake, Models, Photography, Products, Retouching, Skin

Inspiration : Gold Digger

Hiya Poutlings!

I LOVE Volt Cafe’s beauty editorials.

This is a particulary great take on the ever-so popular gold theme everyone-and-their-mother is doing nowadays.

This was shot for Volt Cafe

Photographed by Jenny Brough and assisted by Jonny Lee

featuring Michaela Janosova @ Profile Model Management

styled by Jo Shippen @ OBrepresents.com

makeup by  Maria Asadi @ Era Management using Mac Cosmetics and Diego Dalla Palma

hair by Jonathan Soons @ Era Management using Headmasters Products and WAM

Kim Treacy @ Naked Artists using Essie

retouched by  Monica Chamorro

**missfitzz

 

4 Comments

Filed under Beauty, Blush, Contour, Eyelashes, Eyes, Foundation, Highlight, Lips, Magazines, Makeup, Models, Photography, Retouching, Trends, Trends

Tanning Mom Would Be So Proud….

Good morning Pouters!

H&M has made Tanning Mom so proud with their new swimwear ad, which features model Isabeli Fontana flaunting skin the colour of coffee beans. The Swedish fashion retailer was forced to apologise on Thursday after the campaign in question left doctors, critics and cancer groups roaring with outrage. The images are clearly altered = even though Isabeli is of Brazillian descent, is naturally bronzed, the skin tone she has been given is closer to that of an African.

Tanning Mom! Patricia Krentcil

It seems like the change was meant to highlight the contrast between the complexion of brightly coloured swimwear, but if that is the case, why wouldn’t they just use a black model?

The Swedish Cancer Society was not amused and reached out yesterday morning with a piece in the country’s most circulated newspaper, Dagens Nyheter. The letter reads:

The clothing giant is creating, not least among young people, a beauty ideal that is deadly. Every year, more people die in Sweden of (skin cancer) than in traffic accidents and the main cause is too much sunning. Regardless of how the H&M model got her tan, through sunning or a computer programme, the effect is the same: H&M tells us we should be very tan on the beach. It is sad to write this, but H&M will through its latest advertising campaign not only sell more bathing suits but also contribute to more people dying from skin cancer.

H&M’s response was mediocre,

We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but it was instead to show off our latest summer collection.

They failed to highlight the root of the problem, which is encouraging an unrealistic level of tan as something that is not only achievable, but desirable. I ask again, why wouldn’t they just use a black model.

I guess that is another discussion entirely….

Happy Monday Poutlings.

**missfitzzz

5 Comments

Filed under Beauty, Celebrities, Designers, Fashion, Health, Photography, Retouching, Skin

Makeup For Ever – Unedited Beauty Campaign

Hi Pouters!

Happy Saturday ♥ 

Makeup For Ever – one of my favourite brands that unfortunately pulled out of South Africa 😦 SAD FI!

They’ve been getting lots of press of late, and not without reason. They claim to have the world’s first unretouched beauty advert campaigns. And big ups to them for having the balls to do this!

The adverts are SO authentic, they’ve even apparently been certified by a commissioner of oaths… how official!

They are not like the “Campaign for Real Beauty” which Dove released over the past few years, these women really look flawless, in a conventional, model, beauty industy sort of way. Yes, they do look this good with no retouching! Is this supposed to make us feel better? ha ha

The models are wearing makeup from the brand’s HD  line which makes me wonder if any of them have some of that infamous HD Microfinish Powder on (so amazing… try it!).

Remember, they have professional lighting (photographers know: good lighting is better than any professional retoucher) and professional makeup and don’t forget some good genes on their side!

*queue Will.I.Am music… got it from my momma!*

**missfitzzz

1 Comment

Filed under Beauty, Blush, Contour, Eyelashes, Eyes, Fashion, Foundation, Girly Stuff, Gossip, Highlight, Hotties, Lips, Makeup, Media, Models, No Makeup, Photography, Retouching, Solutions, Trends