Tag Archives: time

Nine West is Preparing Women For Crucial Times In Their Lives

Nine West has a sense of humour. I approve. They are showing it on their new campaign which highlights womanly occasions that whether we like to admit it or not are generally parts of our lives… and with any good advertising campaign they have come under fire, this time is from various vocal feminist organisations. I think that sometimes feminist groups need to sometimes get a small sense of humour and take a chill pill. Nine West - Starter Husband Hunting Kit

The Starter Husband Hunting is actually my favourite but has received the most critique because people perceive this to be saying “Starter Husband“, in other words your first marriage before a divorce when one of you moves onto someone else. I understand that the sacrament of marriage is sacred, I get it, you should not marry someone at all if you have any doubt that you will not love them when they are old and wrinkly but, can you please listen to yourself for one minute? It’s a poke from a company that wants you to laugh about it because whether you like it or not, these things unfortunately do happen in life. A mere advert is not going to promote any woman more so than they are already inclined to do to find a husband, starter or not. Calm yourselves please….

Nine West - First Day of Kindergarten Kit

The other category is  First Day of Kindergarten, the most offensive thing about this to me is the word ‘”kindergarten“, its preschool people. This is hilarious to me because I know of many mothers, my own included, that this applies to. She was always happy when school was back from holidays because she could finally breathe. I get it, even though I don’t have kids, I really understand. There is no need to make assumptions that Nine West is assuming that because you wear Nine West shoes you are a trophy wife who sits at home all week while your kid is in school with your feet on the couch drinking French champagne.

I really do love this campaign, I don’t think Nine West needs to take this further at all. They have received a request to do  Job Interview to show that a woman’s place is more crucial than just finding a husband and sending her kids off to school. If I, as a woman can laugh and relate to the advert, then I believe no on should find it offensive.  On top of it, I love Nine West. Feminists can calm down. I am all for a good giggle, when this is simply aimed at poking at what we as consumers do and think.

Well played Nine West. Even though its not Woman’s Day in the US, I think that this campaign is very apt for Woman’s Month in South Africa.

You can view the campaign on Nine West’s website here.

x flea143

4 Comments

Filed under Advertising, Fashion, SHOES

MALE MODELS : The Female Species

Hiyaa Poutlings!

Andrej Pejic, *clickety click* the androgynous, biologically male beauty who rose to notriety as a working female model, ushered in the changing tides of a new non-gender conformative face to fashion. Cast in editorial and runway positions that were previously only filled by women, he became the singular poster child for a new born generation in the world of modeling with no trappings of traditional gender roles or the gender bender as I like to refer to it.

But don’t ask Casey Legler about terms like gender identity and gender expression : for the New York City based “art maker“, the topic is not sex, it’s freedom.

“It would be a really beautiful thing if we could all just wear what we wanted, without it meaning something.”

Casey Legler is a former Olympic swimmer – so it seems understandable, if not expected, progession that she, at a striking, willowy 6″2′, is one of the first (if not the first) women to be signed exclusively to a men’s modeling contract.

After participating in the Olympics for her home country of France at the age of 18, Casey paved her way as an artist working with multiple mediums. Her art, which she frequently appears in, reflects on overriding themes like the constructs of time, ritual and the human body, and it’s her work that led her to an entry into modeling – friend and high profile photographer Cass Bird asked Legler to improvise a man’s role for a shoot in Muse magazine this past summer. The editoral found its way to the desk of an agent at Ford Models, and Legler was signed to their male roster the next day.

As her for her future in the industry, Casey is optimistic.

“I wish a long and slow career for myself, for everyone.”

Yes, you will be seeing her on the runway early next year – Casey will walk in shows in both Paris and New York for the Autumn/Winter 2013 season.

*missfitz

1 Comment

Filed under Celebrities, Fashion, Fashion Week, Media, Models, News, Runways